Resource Library

Quickstart Guide to Marketing: Understand Your Brand

Gain control, confidence, and clarity around marketing your business when you take the time to develop branding. After reading this quick-start guide, you’ll understand why developing good branding is crucial for your business, and how to start the process for yourself.

Quickstart Guide to Marketing: Your Logo & Visual Identity

When it comes to making a great first impression as a brand, your visual identity plays a crucial role. Learn about what makes up a brand’s visual identity, and how to leverage yours effectively!

Quickstart Guide to Marketing: Your Verbal Identity

One of the primary ways brands connect with people is through messaging. The part of your brand that guides and aligns your messaging is your Verbal Identity. Read Part 3 of the QuickStart Guide to Branding to understand how your Verbal Identity contributes to your marketing success.

Quickstart Guide to Marketing: Branded Materials

When it comes to marketing, every business is unique. Solutions that work for one won’t necessarily work for all. However, there are a few proven branded materials that every business should include in their marketing strategy. Read this guide to find out what they are!

Creating Print-Ready PDF Files

Being able to create perfectly print-ready PDF files yourself can save you time and cost in production set-up, & gives you more control over the final output of your files. Learn about what goes into a print ready PDF and how to save one in programs for both Mac and Windows.

From Chaos to Clarity with Point-and-Call Project Planning

Plan and execute print and mailing projects with less brain power using a consistent checklist, intentional habits, and insights from expert project planners. With a consistent routine every project you plan will feel like less effort.

Why Postcards Are Great for Your Business

Why do postcards work in 2025? Digital marketing overload is real, which is one reason that “offline” and “nostalgia” marketing are big trends this year. Postcards are versatile, affordable, and effective. They also work better than most digital ads and transcend generations.

How to Save & Share Pantone Color Swatches

Pantone colors play an important role in brand consistency. This guide will show you how to save and share your brand’s Pantone colors so all the creators on your team can use them to design consistent materials across all platforms.

How to Make Print-Ready Files with Canva

In this 2025 guide, we’ll show you how to make print-ready files from your projects in Canva. Learn how to set up projects to the right document size with guidelines, margins, and bleeds to make sure your designs will print as expected.

Tips for Better Quality Photos

Photos are an important piece of marketing. They attract attention, help tell your story, and leave a lasting impression. Having quality photos to work with is a necessity. Read our expert tips and tricks on how to select and take photos that look great in print, enhance your brand’s message, and won’t break your budget.

Brand Consistency and How to Achieve It

Consistent branding creates consistent customers. Without brand consistency your organization risks confusing people about what you do, or failing to make a strong enough impression for them to remember you. Whether you're a professional who dreams of having your whole team on the same page, or you've had some marketing tasks added to your job description – this guide is for you!

The Anatomy of a Print-Ready PDF

Sending correctly set-up files is critical to ensuring your printed materials turn out as you expect them to. Learn how to optimize your PDFs for professional printing to get the best results on all your projects!

Nonprofits: Designing Impactful Appeals (without Photography)

Good design engages donors and draws them into your story. But getting high-quality, authentic photos to represent your organization can be a challenge. Learn adaptable design strategies for creating visually impactful layouts that enhance your messaging – without photography.

Direct Mail for Non-Profits; Understanding Data, Postage, & the USPS

Direct mail is a big part of fundraising and often leads multi-channel campaigns. This guide covers the basics of mailing for nonprofits, including important USPS terminology and requirements, how to "clean" your mail list, and a few handy Excel shortcuts to help you format it correctly for personalization.

Nonprofits: How to be More Effective with Personalization & Variable Data

Variable Data printing allows you to personalize materials with elements like a person's name or city, a relevant photo, or other details you've collected about them. Studies have shown that personalized pieces perform better and are seen more favorably by most people. Learn best practices for organizing your donor info and get inspired with creative personalization ideas!

About QR codes

QR codes aren’t new but they've been everywhere in recent years, gaining popularity as an effective touch-free technology. Learn about what modern QR codes can do, how to create them for yourself, and how to use them effectively.

Tips for Creating Print-Ready Files with Canva©

Canva© is a great tool for DIY-designers and creating quick-need materials, like flyers. When you use Canva© to create files for print, there are a few key things you can do to ensure your final pieces turn out as you envision them. Use this guide to get started!

How to Get Colors to Print Correctly

Gain control over color consistency on all of your materials by learning about color in print. This guide goes over common color mistakes and how to correct them to avoid costly misprints and help ensure your chosen colors print as-expected, every time.

How to Mail Things Professionally

Discover the basics of Bulk Mail (aka: business mail, marketing mail, or commercial mail) so you can successfully promote your business, save time and money doing it, and start using the USPS's resources to your full advantage. Bulk mail doesn't have to be complicated – start by reading this guide!