SOLVE Appeal Card

Client: SOLVE Oregon
Project: Appeal Card, 2021

For this fundraising appeal card, SOLVE Oregon wanted a piece that would make donors feel like they were opening a greeting card from a friend. Paired with a simple outer envelope, & a remit envelope for sending donations, the full color card tells the story of SOLVEā€™s work in 2020.

The front panel design resembles a simple postcard. The logo placed in the corner helps to emphasize what is happening in the photo, as the top points to someone on hands & knees in the background.

The postcard vibe is echoed on the inside, with a full color image of the Oregon coast & a classic greeting headline. Once fully opened, the vertical layout of the letter is divided by a large photo in the center panel, with white text overlaid to highlight the most important information.

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