Client: SOLVE Oregon
Project: Appeal Card, 2021
For this fundraising appeal card, SOLVE Oregon wanted a piece that would make donors feel like they were opening a greeting card from a friend. Paired with a simple outer envelope, & a remit envelope for sending donations, the full color card tells the story of SOLVE’s work in 2020.
The front panel design resembles a simple postcard. The logo placed in the corner helps to emphasize what is happening in the photo, as the top points to someone on hands & knees in the background.
The postcard vibe is echoed on the inside, with a full color image of the Oregon coast & a classic greeting headline. Once fully opened, the vertical layout of the letter is divided by a large photo in the center panel, with white text overlaid to highlight the most important information.